The storm came through Tuesday, and by Wednesday morning the homeowner on your street had already signed with the roofer whose ad she saw first.

You pay $100 for a lead. Your estimator calls back in twenty minutes and the homeowner says, "Yeah, you're the fifth one today." She picked the guy who called first, and you paid for the privilege of being fifth [r/Roofing].

Then there's the "free inspection" request from a renter who can't sign anything, and the homeowner who only wants a number to wave at her insurance adjuster. You paid for every one of them, and your estimators lose whole days driving to them.

That's the part nobody says out loud. Your agency's fee hits on the 1st whether your sales went up or sideways. Most of the people running your account have never spent a dollar of their own on an ad, so a slow month costs them nothing.

So they sit on a tired campaign for weeks. They make a handful of ads, pick the ones they like and wait. The ad your buyers would have loved never gets written, and the weak ones keep spending your money while everyone waits for them to "find their feet."

You're the only one in that relationship who feels a bad month. That's what I'm here to change.

Before I ever touched a client account, I bought Facebook ads with my own money. $23M+ of it. When a campaign lost, the money came out of my own pocket. When it won, that's how my family ate.

You don't get to a $200k day that way by being loose. You get there by watching every dollar like it's the last one in the account, switching off losers the same afternoon and pushing winners hard while they're hot.

That habit doesn't go away when it's your money in the account. If anything, I'm more careful with yours.

Starting points only. Your buyers tell us which ones work, and we keep feeding in new ones.

• The roof age hook: "If your roof went on before [year], here's why your insurer may care." The real reason most Florida homeowners replace.
• The before the cone angle (impact windows): protect the house now, before the plywood is gone from every hardware store shelf in town.
• The local crew angle: a local address and a crew that's still here when the out of state trucks leave.
• The crew on the roof video: a real job from tear off to final nail, filmed on a phone.
• The straight price angle: what a typical roof costs in your area and what pushes the price up.

Apply and I'll reply within one business day.

Early on I pushed a campaign too fast. I sat at my desk refreshing the dashboard while the spend climbed and the sales didn't come. Roughly $20k gone in an hour, all of it mine. I've had $10k losing days too.

Those days taught me more than the winning ones ever did. I learned to read the numbers before they turn, to bid by hand when it matters and to stay calm when the screen goes red.

I still watch every account closely, with tracking software and AI alerts on top of my own eyes. That hour is the reason your budget won't have one like it.

I run every account myself, so I'm picky about which ones I take on. Before you apply, here's what I need from you:

• You already sell. As a rough guide, about $30k a month or more, so a proper test won't hurt the business.
• You can put at least $50 a day into Meta, paid straight to Meta on your own card, plus the retainer from $3,000 (about $4,500 a month all in).
• You'll let me own the creative. You check every ad for accuracy before it runs, and I decide what we test and when we switch it off.
• What you sell is genuinely good, and the marketing is what's been letting it down.

You'll probably want to look elsewhere if you need 40 leads by next Friday or want to skip testing and go straight to scaling. Same goes if you're picking an agency by whose retainer is smallest, or you'd rather never look at your own numbers.

Your offer doesn't have to be perfect yet. If it isn't, we find out together in testing.