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1. Your first 14 days of ads are on me.
I credit up to $1,000 of your first 14 days of ad spend off my first month's fee. Your ads run in your own account, on your own card, so you can see every dollar.
HAREFIT PERFORMANCE MARKETING · THE TRIPLE LOCK
One missed $40,000 job pays for a year of bad ads. I'd rather you stopped missing them.
The homeowner who should've called you just booked the company whose ad she saw at the red light on 436.
I'll cut your cost per qualified lead by 20% in 90 days, or next month is free.
I've spent $23M+ of my own money on Facebook ads, with a $200k record day, and I work with businesses across the whole state.
For Florida businesses doing $1M+ a year that sell big jobs: pools, roofs, remodels, HVAC, solar, med spa, legal and more. I'm in Winter Garden, just outside Orlando. Your first 14 days of ads are on me.
$23M+ of my own money spent on Facebook ads. $200k in a single day, my record. $100k+ days, many times over.
The Triple Lock
asset pending
You've been burned before. Most owners I talk to have a story about the retainer that ran for six months while the phone stayed quiet. So here's what I promise you, in writing, from day one.
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2. I beat your numbers by 20% in 90 days, or next month is free.
Measured on your own cost per lead or cost per sale. No fuzzy metrics.
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3. Leave anytime and keep every ad.
No long contract. Every ad, every word of copy and all the data are yours.
Full terms are in your proposal.
So you won't be paying for a strategy deck that never ships. You won't pay for "one more month" while the numbers sort themselves out, for ads you never got to see before they ran, or for a contract that outlives the results.
Get your first 14 days on meApply and I'll reply within one business day.
When one job is worth $40,000, one bad month hurts
Think about the last big job you lost without ever knowing it existed. The homeowner in Clermont who got three quotes and you weren't one of them. The patient in Brandon who booked across the street because their ad was the one on her feed that week.
You never saw that lead. But you paid for the ads that didn't reach her, and your competitor got a $40,000 job out of it.
Plenty of Florida agencies run a pool build the same way they'd run a pizza coupon. A few ads, a monthly report, fingers crossed.
You've already paid for the excuses
The report lands at 9am on the third Monday of the month. There's a green arrow next to "reach," a paragraph about the algorithm still learning, and somewhere near the bottom a cost per sale that's higher than it was in the spring.
You've heard "give it a couple more weeks" so many times you could say it for them. You've paid for the new strategy deck, the audit and the "creative refresh" that looked exactly like the old creative. And the bank balance doesn't care about any of it.
Meanwhile you're the one checking orders at midnight wondering whether the ads did anything today.
The agency gets paid either way
That's the part nobody says out loud. Your agency's fee hits on the 1st whether your sales went up or sideways. Most of the people running your account have never spent a dollar of their own on an ad, so a slow month costs them nothing.
So they sit on a tired campaign for weeks. They make a handful of ads, pick the ones they like and wait. The ad your buyers would have loved never gets written, and the weak ones keep spending your money while everyone waits for them to "find their feet."
You're the only one in that relationship who feels a bad month. That's what I'm here to change.
Florida punishes the business that guesses
Drive down any main road from Orlando to Tampa to Miami and count the roofing signs. Then the pool trucks. Then the med spas in every plaza. Almost all of them are running ads to the same homeowners you want.
And the state keeps moving under you. Hurricane season flips who's buying overnight. The snowbirds arrive and South Florida changes. July shows up and half your customers are on vacation while the other half have an AC emergency. The ad that worked in January is usually tired by July, so you need fresh angles tested quickly, all year.
For years, every dollar I spent on Meta was mine
Before I ever touched a client account, I bought Facebook ads with my own money. $23M+ of it. When a campaign lost, the money came out of my own pocket. When it won, that's how my family ate.
You don't get to a $200k day that way by being loose. You get there by watching every dollar like it's the last one in the account, switching off losers the same afternoon and pushing winners hard while they're hot.
That habit doesn't go away when it's your money in the account. If anything, I'm more careful with yours.
So how can I promise 20%?
Because I buy your ads the way I bought my own. When it's your money in the account, I still treat every dollar like it's coming out of my pocket.
Most agencies know their way around the settings, but spend very little time on what actually makes somebody stop scrolling and buy. I start there. I write and test far more ideas than an agency would bother making, and a person checks every single ad before it runs.
The ads that bring in buyers get more budget and fresh variations. The ones that don't are switched off before they eat your month. Do that every day for 90 days and your cost per sale comes down.
You won't need to learn any of this. You'll see it in your own numbers, in your own ad account, where you can check every dollar yourself.
Get your first 14 days on meApply and I'll reply within one business day.
I cover the whole state of Florida
I work with businesses all over Florida. If you're in or near Orlando, Tampa or Miami, I'd rather sit down with you in person and go through your ad account together. Everywhere else, from the Panhandle to the Keys, we'll do it on a video call, and you get the same work and the same attention.
I once watched $20,000 disappear in about an hour
Early on I pushed a campaign too fast. I sat at my desk refreshing the dashboard while the spend climbed and the sales didn't come. Roughly $20k gone in an hour, all of it mine. I've had $10k losing days too.
Those days taught me more than the winning ones ever did. I learned to read the numbers before they turn, to bid by hand when it matters and to stay calm when the screen goes red.
I still watch every account closely, with tracking software and AI alerts on top of my own eyes. That hour is the reason your budget won't have one like it.
Who I am
I'm Lee Hare, and I'm Jesse's dad. He's six.
He's the real reason I do this. I wanted to be the dad at the school gate at 3pm, and not the one who misses it because of a shift. I'd guess you started your business for something like that, and now it's eating your evenings instead of giving them back.
I spent five years as a police officer before I went after a bigger life for my family.
I became an online personal trainer and did every bit of my own marketing. I grew an Instagram account to 50,000 followers, found my own leads and ran my own sales calls. Somewhere in there I realized I liked the marketing more than the training.
A friend showed me Facebook ads for health and supplement offers, and I started buying media with my own money. Within about a year I was spending in a single day what I used to earn in a year.
Then brands started asking if I'd do it for them. That's where Harefit came from.
We moved to America to build this, and I'm in it for the long haul for Jesse. I want to work with owners who think the same way, who get that if I make them a lot of money, I should make good money too.
What your budget gets watched by
These are peaks from my own accounts, with my own money on the line:
That's the eye that'll be on your account every day.
$200k spent in one day, my record
$100k+ days, many times
$177k spent on Meta in 30 days
$100k+ sales weeks
$21k in revenue in a single day
Don't take my word for it. Look at the screens.
Real screenshots from my own accounts, with the dates taken off. If you want the full story behind any of them, I'll pull up the dashboards and walk you through it.
Pricing
You pay me one monthly retainer. Your ad spend goes straight to Meta on your own card, in your own ad account, so you can see every dollar. Each plan covers a set amount of monthly spend.
| Plan | Monthly retainer | Ad spend I manage |
|---|---|---|
| Launch | $3,000 | Up to $10,000 |
| Growth | $5,000 | Up to $25,000 |
| Scale | $8,000 | Up to $50,000 |
Most businesses start on Launch, which comes to about $4,500 a month all in with your Meta spend. You'll need at least $50 a day going to Meta.
There are no fees per lead or per sale.
Example: Launch plan, $3,000 a month, $50 a day in ads Your first 14 days of ad spend: 14 × $50 = $700, credited off your first month. Month 1 costs you $2,300, and your first two weeks of ads are on me.
No long contract. Leave anytime and keep every ad.
Who Harefit works with across Florida
Established Florida businesses doing $1M+ a year, where one customer is worth serious money. For example:
- Pool builders and outdoor living
- Roofing, impact windows and storm protection
- Remodeling, kitchens and baths
- HVAC, solar and home services
- Med spas, dental, cosmetic and specialty clinics
- Law firms and other high value professional services
This isn't for everyone
I run every account myself, so I'm picky about which ones I take on. Before you apply, here's what I need from you:
- You already sell. As a rough guide, about $30k a month or more, so a proper test won't hurt the business.
- You can put at least $50 a day into Meta, paid straight to Meta on your own card, plus the retainer from $3,000 (about $4,500 a month all in).
- You'll let me own the creative. You check every ad for accuracy before it runs, and I decide what we test and when we switch it off.
- What you sell is genuinely good, and the marketing is what's been letting it down.
You'll probably want to look elsewhere if you need 40 leads by next Friday or want to skip testing and go straight to scaling. Same goes if you're picking an agency by whose retainer is smallest, or you'd rather never look at your own numbers.
Your offer doesn't have to be perfect yet. If it isn't, we find out together in testing.
Florida Meta ads FAQ
Do you work with businesses outside Orlando? Yes, the whole state. I meet in person in Orlando, Tampa and Miami, and everywhere else we work over a video call.
Can we meet in person? Yes, in Orlando, Tampa or Miami. Anywhere else in Florida, we'll meet on a video call.
Do I need to be running ads already? No. You need at least $50 a day for Meta and room for a testing phase.
How does the guarantee work for lead gen? Your first 14 days of ads are on me, credited up to $1,000 off my first month's fee. Then I beat your numbers by 20% in 90 days, measured on your own cost per lead, or next month is free. Full terms are in your proposal.
Who pays for the ads? You pay Meta directly, on your own card and your own ad account. My retainer is separate.
What if it doesn't work? You can leave anytime and keep every ad. No long contract.
Apply to work with Harefit
There's no sales team on the other end of this form. It comes to me. Give me two minutes of real answers and I'll know whether I can make you money before we ever get on a call.
P.S. You've got two roads from here. You can keep paying a retainer for reports and "give it a few more weeks," and hope next quarter is different. Or you can let me run your account the way I ran my own, with the Triple Lock behind it: your first 14 days on me, 20% better in 90 days or next month free, and you can leave anytime with every ad.
The short version
- I'll beat your numbers by 20% in 90 days, measured on your own cost per sale or cost per lead, or next month is free. Your first 14 days of ads are on me, up to $1,000.
- I've spent $23M+ of my own money on Facebook ads, with a $200k record day.
- I run every account myself. Apply and you'll hear from me within one business day.