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1. I go through your account and your numbers. Your ads, your store data, your margins and what's actually been selling, so I know where the money is leaking before we spend another dollar.
Already selling around $30k a month or more on your store?
You pay your agency every month while your ROAS keeps sliding. I'll cut your cost per sale by 20% in 90 days, or next month is free.
Sounds like the kind of thing an agency says right before the fine print. So here's why you can believe it: I've spent $23M+ of my own money on Facebook ads, and my record day was $200k. Everything I promise you is in writing.
For ecommerce and DTC brands anywhere in the world that already sell and want every new dollar on Meta to bring back more.
- Your first 14 days of ads are on me, up to $1,000 credited off my first month's fee
- 20% lower cost per sale in 90 days on your own numbers, or next month is free
- $23M+ of my own money spent on Facebook ads
- Leave anytime and keep every ad
$23M+ of my own money spent on Facebook ads. $200k in a single day, my record. $100k+ days, many times over.
$23M+ of my own money, and the screens to show it
Don't take my word for it. Look at the screens.
Real screenshots from my own accounts, with the dates taken off. If you want the full story behind any of them, I'll pull up the dashboards and walk you through it.
What you get with me that you don't get with an agency
| Most agencies | Harefit | |
|---|---|---|
| Own money spent on ads | Rarely their own | $23M+ on Facebook ads |
| Who runs your account | Often someone you never meet | Me, on every account |
| What happens if results don't come | You keep paying for reports | Next month is free if I don't beat your numbers by 20% in 90 days |
| Contract | Long contracts are common | Leave anytime and keep every ad |
| Who owns the ad account | Not always you | You, on your own card, in your own account |
Maybe this sounds familiar
You finally found an ad that works, so you raise the budget. Two days later your cost per sale has jumped and the ROAS that looked so good on Friday is underwater by Monday. You pull the budget back and the sales go with it.
Or your agency looks at Ads Manager on a slow Tuesday, sees a weak ROAS and switches off the ad that was quietly selling. Nobody checked that branded searches and direct visits went up the same days that ad ran. By the time anyone notices, it's gone.
And somewhere in all of it, you've become the one babysitting the account. You're in Ads Manager at 11pm instead of working on the product, the next launch or your family. Every hour you spend there is an hour the agency was supposed to be saving you.
How it works
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2. We launch and test fresh angles. I write far more ideas than an agency would bother making, and a person checks every ad before it runs. You approve each one for accuracy.
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3. I cut what's losing and push what's winning. Losers get switched off fast. Winners get more budget and new variations, judged on your whole brand's sales, so a quiet seller doesn't get killed by one bad dashboard day.
For years, every dollar I spent on Meta was mine
Before I ever touched a client account, I bought Facebook ads with my own money. $23M+ of it. When a campaign lost, the money came out of my own pocket. When it won, that's how my family ate.
You don't get to a $200k day that way by being loose. You get there by watching every dollar like it's the last one in the account, switching off losers the same afternoon and pushing winners hard while they're hot.
That habit doesn't go away when it's your money in the account. If anything, I'm more careful with yours.
I once watched $20,000 disappear in about an hour
Early on I pushed a campaign too fast. I sat at my desk refreshing the dashboard while the spend climbed and the sales didn't come. Roughly $20k gone in an hour, all of it mine. I've had $10k losing days too.
Those days taught me more than the winning ones ever did. I learned to read the numbers before they turn, to bid by hand when it matters and to stay calm when the screen goes red.
I still watch every account closely, with tracking software and AI alerts on top of my own eyes. That hour is the reason your budget won't have one like it.
Who I am
I'm Lee Hare, and I'm Jesse's dad. He's six.
He's the real reason I do this. I wanted to be the dad at the school gate at 3pm, and not the one who misses it because of a shift. I'd guess you started your business for something like that, and now it's eating your evenings instead of giving them back.
I spent five years as a police officer before I went after a bigger life for my family.
I became an online personal trainer and did every bit of my own marketing. I grew an Instagram account to 50,000 followers, found my own leads and ran my own sales calls. Somewhere in there I realized I liked the marketing more than the training.
A friend showed me Facebook ads for health and supplement offers, and I started buying media with my own money. Within about a year I was spending in a single day what I used to earn in a year.
Then brands started asking if I'd do it for them. That's where Harefit came from.
We moved to America to build this, and I'm in it for the long haul for Jesse. I want to work with owners who think the same way, who get that if I make them a lot of money, I should make good money too.
The Triple Lock
asset pending
You've been burned before. Most owners I talk to have a story about the retainer that ran for six months while the phone stayed quiet. So here's what I promise you, in writing, from day one.
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1. Your first 14 days of ads are on me.
I credit up to $1,000 of your first 14 days of ad spend off my first month's fee. Your ads run in your own account, on your own card, so you can see every dollar.
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2. I beat your numbers by 20% in 90 days, or next month is free.
Measured on your own cost per lead or cost per sale. No fuzzy metrics.
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3. Leave anytime and keep every ad.
No long contract. Every ad, every word of copy and all the data are yours.
Full terms are in your proposal.
So you won't be paying for a strategy deck that never ships. You won't pay for "one more month" while the numbers sort themselves out, for ads you never got to see before they ran, or for a contract that outlives the results.
What it costs
My retainer starts at $3,000 a month, which is about $4,500 all in with your Meta spend. You pay Meta directly, on your own card, at least $50 a day.
Pricing
You pay me one monthly retainer. Your ad spend goes straight to Meta on your own card, in your own ad account, so you can see every dollar. Each plan covers a set amount of monthly spend.
| Plan | Monthly retainer | Ad spend I manage |
|---|---|---|
| Launch | $3,000 | Up to $10,000 |
| Growth | $5,000 | Up to $25,000 |
| Scale | $8,000 | Up to $50,000 |
Most businesses start on Launch, which comes to about $4,500 a month all in with your Meta spend. You'll need at least $50 a day going to Meta.
There are no fees per lead or per sale.
Example: Launch plan, $3,000 a month, $50 a day in ads Your first 14 days of ad spend: 14 × $50 = $700, credited off your first month. Month 1 costs you $2,300, and your first two weeks of ads are on me.
No long contract. Leave anytime and keep every ad.
What scaling a brand looks like
Your ads used to pay for themselves. Now they cost a little more every week, and you're up at night in Ads Manager guessing which ones to switch off.
That's exactly where an established DTC health brand was when they came to me. The product was proven, but the marketing channels that used to feed it had dried up, and they were down to 4 or 5 sales a day.
Here was my plan. We kept the video sales letter they already had and threw fresh angles at it fast. We killed losers early and poured the budget into whatever sold. Then they hit 35 sales in a single day. That's a 7x lift on the same brand.
Then I rebuilt the offer. People who wanted to lose weight were far happier to try a fasting product than to buy a whole program off an ad, so I built a fasting trial offer that didn't exist before. And it kept compounding.
7x lift,
from 4 or 5 sales a day to 35 sales in a day
165 sales and $34,210
in the best week
About 41 trial sales a day
from the trial offer I built (574 in 14 days, across all channels)
110 trials
from Meta alone in 2 weeks
Built for brands playing the long game
Niches I've scaled: Weight loss · Blood sugar · Beauty · Survival and prepper · Foot fungus · Greens and fasting · Hearing · Memory · Dental · Ecom product testing
- Good products whose marketing has never matched them
- Founders anywhere in the world who want a partner for years and are happy for me to win when they do (billed in USD)
This isn't for everyone
I run every account myself, so I'm picky about which ones I take on. Before you apply, here's what I need from you:
- You already sell. As a rough guide, about $30k a month or more, so a proper test won't hurt the business.
- You can put at least $50 a day into Meta, paid straight to Meta on your own card, plus the retainer from $3,000 (about $4,500 a month all in).
- You'll let me own the creative. You check every ad for accuracy before it runs, and I decide what we test and when we switch it off.
- What you sell is genuinely good, and the marketing is what's been letting it down.
You'll probably want to look elsewhere if you need 40 leads by next Friday or want to skip testing and go straight to scaling. Same goes if you're picking an agency by whose retainer is smallest, or you'd rather never look at your own numbers.
Your offer doesn't have to be perfect yet. If it isn't, we find out together in testing.
DTC FAQ
Every agency I've hired let me down. Why would you be any different? Because I've written down what happens if I let you down. Your first 14 days of ads are on me, and if I don't beat your cost per sale by 20% in 90 days, next month is free. You can also leave anytime and keep every ad.
Is there a minimum contract? No long contract. Leave anytime and keep every ad, every word of copy and all the data.
What happens after I apply? I read every application myself and reply within one business day. If it looks like a fit, I'll suggest a few times to talk and we'll go through your account together.
How do the 90 days get measured? On your own numbers. We agree the metric at kickoff, usually your cost per sale, and compare against your own history. Full terms are in your proposal.
Do you work with brands outside the US? Yes, anywhere in the world. Meta works the same everywhere, we handle calls across time zones, and prices are in USD.
My offer isn't dialed in yet. Can you still help? Yes, if you're open to testing first. Working on the offer and the funnel is some of my favorite work.
What if my brand is different? Every owner tells me that, and they're usually right about the product. The way people decide to buy from an ad is a lot more alike than it looks, and the testing finds your version of it fast.
Apply to work with Harefit
There's no sales team on the other end of this form. It comes to me. Give me two minutes of real answers and I'll know whether I can make you money before we ever get on a call.
P.S. You've got two roads from here. You can keep paying a retainer for reports and "give it a few more weeks," and hope next quarter is different. Or you can let me run your account the way I ran my own, with the Triple Lock behind it: your first 14 days on me, 20% better in 90 days or next month free, and you can leave anytime with every ad.
The short version
- I'll beat your numbers by 20% in 90 days, measured on your own cost per sale or cost per lead, or next month is free. Your first 14 days of ads are on me, up to $1,000.
- I've spent $23M+ of my own money on Facebook ads, with a $200k record day.
- I run every account myself. Apply and you'll hear from me within one business day.