It's 96 degrees in Kissimmee, a family's AC just died with a newborn in the house, and they called the company that showed up first on their phone.

"$59 AC tune up" ads get the phone ringing. That's the trap. Your techs spend the whole week on low ticket visits, the board looks full, and payroll still feels tight.

Meanwhile the homeowner in Clermont with a 15 year old unit that's been making that rattling sound since May is scrolling at 11pm, sweating on top of the sheets. She's going to call someone the minute it quits. Right now, it's whoever she keeps seeing.

That's the part nobody says out loud. Your agency's fee hits on the 1st whether your sales went up or sideways. Most of the people running your account have never spent a dollar of their own on an ad, so a slow month costs them nothing.

So they sit on a tired campaign for weeks. They make a handful of ads, pick the ones they like and wait. The ad your buyers would have loved never gets written, and the weak ones keep spending your money while everyone waits for them to "find their feet."

You're the only one in that relationship who feels a bad month. That's what I'm here to change.

Before I ever touched a client account, I bought Facebook ads with my own money. $23M+ of it. When a campaign lost, the money came out of my own pocket. When it won, that's how my family ate.

You don't get to a $200k day that way by being loose. You get there by watching every dollar like it's the last one in the account, switching off losers the same afternoon and pushing winners hard while they're hot.

That habit doesn't go away when it's your money in the account. If anything, I'm more careful with yours.

Starting points only. Your buyers tell us which ones work, and we keep feeding in new ones.

• The system age hook: "If your AC is over [X] years old, read this before it dies in August."
• The power bill angle: what an old system costs every month next to a new one (using your real numbers).
• The replace before summer angle: pick your install date now instead of taking whatever's left in an emergency.
• The financing angle: a monthly payment instead of one big bill, if you offer it.
• The honest tech video: one of your techs explaining when he'd repair and when he'd replace.

Apply and I'll reply within one business day.

Early on I pushed a campaign too fast. I sat at my desk refreshing the dashboard while the spend climbed and the sales didn't come. Roughly $20k gone in an hour, all of it mine. I've had $10k losing days too.

Those days taught me more than the winning ones ever did. I learned to read the numbers before they turn, to bid by hand when it matters and to stay calm when the screen goes red.

I still watch every account closely, with tracking software and AI alerts on top of my own eyes. That hour is the reason your budget won't have one like it.

I run every account myself, so I'm picky about which ones I take on. Before you apply, here's what I need from you:

• You already sell. As a rough guide, about $30k a month or more, so a proper test won't hurt the business.
• You can put at least $50 a day into Meta, paid straight to Meta on your own card, plus the retainer from $3,000 (about $4,500 a month all in).
• You'll let me own the creative. You check every ad for accuracy before it runs, and I decide what we test and when we switch it off.
• What you sell is genuinely good, and the marketing is what's been letting it down.

You'll probably want to look elsewhere if you need 40 leads by next Friday or want to skip testing and go straight to scaling. Same goes if you're picking an agency by whose retainer is smallest, or you'd rather never look at your own numbers.

Your offer doesn't have to be perfect yet. If it isn't, we find out together in testing.